Contractors are always searching for how much it cost to generate leads or  to lower their cost per lead. As a result i get many calls asking kip how much that's all I need to know.  I thought I would take a few Mins. to share my thoughts on the idea.  When asking what does it cost for contractor leads you need to take into consideration the way that lead is going to be generated.

Their are a number of ways to generate a lead

1. Direct mail
2. Telemarketing
3. Pay per Click
4. Search Engine Optimization of Website
5. Article marketing
6. Contractor Blogs
7. Affiliate Programs
8. Independent Contractors
9. Networking
10. Home Shows
11. Refferals
    
12. Etc

    All of these methods can be used to generate leads and each one has a cost ascribed to it.   As a contractor your cost will be determined by you budget constraints.   The more funds you have set aside to market your funds the greater the chance of being able to generate the lead.   There is no real fixed amount sorry to say but that is the  answers to the question.  It can cost you 50 month and it can cost you 5,000 a month.  It is your responsibility to come up with a strategy and then come up with a budget or plan to reach your target market and financial goals.

    Finding someone that you can trust to work with you to help you choose the right method is important.   You want to make sure that this person has your best interest at heart.  Many companies are interested in making a buck than seeing you make a buck.  If you thin finding leads are hard try finding a marketing partner that cares about your business as much as you do.  they exist my contractor friends but to find them is like trying to find a needle in a hay stack.

All in all if you don't have a strategy, goals, and a marketing budget set aside you may be going into the lead generation business with the wrong idea and your expectations my be in the wrong place.   That is how you end up getting taken advantage of.  I encourage you to do your home work when it comes to making a decision as to how much it costs  for contractor leads because the cost is really up to you...


Kip Charles is a business development specialist helping business navigate the world of marketing and lead generation online and off.  http:// www.contractorleadssuck.com