Pay Per Click | Search Engine Optimization - The Bones Without The Meat
I have had the opportunity to work with a number of successful clients who have used Pay Per Click & Search Engine Marketing to build a very successful business. I have also spoke to an untold number of business owners who are burnt out, frustrated, disappointed, and hopelessly lost because they have no idea how to get customers to click on their ad and then if they get that far they have spent thousands and have not closed any business.
When I speak to these frustrated clients I again usually allow them to get it all out of their system and then I explain that they suffer from the same problem that 99% of my competitors suffer from.
They have become totally dependent on the technology and have forgotten the actual purpose and beauty of the offer. They have focused on the bones and forgotten about the meat on the bones.
Only the meat will fill your stomach the bones are only good for chewing if that. The PPC technology is awesome its one of the reasons Google is doing so well. The people who buy into the Google ad concept understand how its suppose to work but they miss the underlying reason for its ultimate success.
Marketing !!!!
Marketing is the meat on the bones. Understanding the psychology behind why people buy and how to get them to respond to what they see once they see it is the stuff that makes campaigns truly profitable. If you would like me to analyze your campaign or you are thinking about using this technology feel free to contact me. Kip@brydgeme.com
When I speak to these frustrated clients I again usually allow them to get it all out of their system and then I explain that they suffer from the same problem that 99% of my competitors suffer from.
They have become totally dependent on the technology and have forgotten the actual purpose and beauty of the offer. They have focused on the bones and forgotten about the meat on the bones.
Only the meat will fill your stomach the bones are only good for chewing if that. The PPC technology is awesome its one of the reasons Google is doing so well. The people who buy into the Google ad concept understand how its suppose to work but they miss the underlying reason for its ultimate success.
Marketing !!!!
Marketing is the meat on the bones. Understanding the psychology behind why people buy and how to get them to respond to what they see once they see it is the stuff that makes campaigns truly profitable. If you would like me to analyze your campaign or you are thinking about using this technology feel free to contact me. Kip@brydgeme.com
Posted by Kip at 10/28/2009 2:48 PM 
Categories: Internet Marketing
Tags: Internet Marketing PPC Pay Per Click
Categories: Internet Marketing
Tags: Internet Marketing PPC Pay Per Click
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