Recently I have been getting an increased number of calls form contractors who are highly disappointed with the lead aggregators that they have been working with.  If you don't know what a lead agregator is then let me take a few minutes to share it with you.  It is best you know now before you get caught up in this sticky spider web that leads to nothingness.

     A lead agregator is a company that places advertisements in specific locations to get leads so they can sell the   same leads to multiple contractors. (That sucks)  Contractors in turn then bid and compete against each other until they have just about given up most if not all of their profit just to get the job. 

This sounds like a real recipe for success (yea right)

     On  serious note that is definitely not my idea of a good home improvement lead, but contractors are doing this day in and day out spending thousands of dollars on these "CRAP" leads.

     When I get these phone calls I usually allow the contractors to vent because they have every right to be disappointed with the home improvement leads they are buying.   The expectations and the reality will never meet each other.  After allowing these hard working guys to get it all out I explain to them that they have options.  They do not have to sell themselves short by purchasing a home improvement lead that eight other contractors will also get.

     They can choose to set up their own lead generation campaigns and compete with the lead aggregators for the same exact home improvement leads except the customer will call them directly.  

HELLO !!!

Why chase down clients when you could have highly qualified clients contacting you and requesting your services.