Surely, you already know I am a huge supporter of synergistic contractor marketing for building your contractor business empire over time. Advertising is one of a series of interrelated marketing tools that support and reinforce each other. When synergizing your campaigns, advertising becomes a much more flexible and profitable medium for your remodeling business.

    There are very few agencies or consultants who specialize in this type of contractor marketing. The reason for this is lack of skills, relationships, and in most cases, lack of understanding in how the activities work together for the benefit of your contracting business
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    The consultants that offer synergistic marketing may be a part of a larger group of advertisers who can offer the additional services needed to create synergy. These types of agencies are usually suitable for handling integrated campaigns. Ideally, you want to work with a company that values direct response marketing and can integrate that into all types of media.
 
    Results indicate that synergistic contractor marketing, when done correctly, can explode your profit margins and make better use of your marketing budget. The savings come through multiple uses of the same planning and creative work and more efficient use of data that is already producing a return on investment. The major bonus is that synergistic marketing activities support each other, improving the efficiency of individual campaign elements against overall objectives.
Although campaigns take many different forms, there are core elements that are crucial to the successful development, integration and delivery of your contractor marketing strategy. The most important of these are:

1. Advertising (creative)
2. Direct contractor marketing (directional)
3. Telemarketing
4. Press information
5. Relationship contractor marketing (social media)
6. Sales
7. Publications

    In synergistic marketing the elements support each other. For example, an advertising campaign looking to generate home improvement leads with a reply coupon is integrated with a direct mail program, which is followed up by telemarketing. Without the support of the other marketing elements the advertising and direct mail programs would have achieved results but together they create synergy and achieve real impact.